Over The Edge Apparel
Industry: Apparel
Project Type: New Shopify Website
Client Location: Long Island, NY
Client Type: Small Business with 2 Physical Retail Shops & E-Commerce
Project Overview
Over The Edge Apparel, a Long Island-based small business with two thriving retail locations, needed a complete overhaul of their e-commerce platform. The client had been using Shopify for their backend and POS systems but faced significant challenges due to their front-end website being built on WordPress by a previous agency. The complex integration between WordPress and Shopify caused frequent website outages and left the client unable to manage their store independently.
Our goal was to migrate the entire front end to Shopify, creating a reliable, user-friendly website that the client could easily manage without requiring ongoing technical support from an agency.
Challenges Faced
- Inconsistent Product Data:
The client’s product data was unstandardized, with mismatched category names, inconsistent tags, and varying product types, making it difficult to organize collections and maintain the site effectively. - Social Selling Needs:
The client does a significant amount of social selling on Instagram and wanted this to reflect on their website. They needed a solution that seamlessly integrated their Instagram content with their e-commerce store. - Ease of Use:
The client wanted full control over their website, including the ability to update banners, manage collections, and leverage tags without requiring a developer.
Our Solution
- Shopify Migration & Standardization:
- Migrated the client’s front end entirely to Shopify, creating a stable and efficient platform.
- Standardized product data, cleaning up collections, and implementing a consistent tagging system.
- Provided training on how to maintain collections and use tags for better organization going forward.
- Instagram Integration:
- Integrated the client’s Instagram account with Shopify, enabling customers to purchase products showcased in social media videos directly from Instagram.
- Leveraged a Shopify app to display Instagram videos on the website homepage, enhancing the social shopping experience.
- Enhanced Collections:
- Created a New Arrivals Collection that automatically updates as new products are added, streamlining the customer experience.
- Provided guidance on updating the homepage hero banner for new collections.
- SEO Optimization:
- Optimized the website for SEO, including proper alt tags, meta titles, descriptions, header structure, and lossless image compression.
- Improved site speed and performance to ensure a better user experience.
- Email Marketing Setup:
- Implemented a popup to collect email addresses, helping the client build their email list for future marketing campaigns.
Results
- 500% Increase in Website Sessions:
Thanks to SEO optimization, Over The Edge Apparel’s website traffic grew significantly post-launch. - 2x Online Sales Growth:
With a cleaner, faster, and more user-friendly site, online store sales doubled. - Improved User Experience:
Customers can now shop seamlessly from the website and Instagram, enhancing engagement and driving conversions.
Key Features Delivered
- Full Shopify front-end migration.
- Standardized product data and collections.
- Instagram integration for direct shopping and homepage display.
- SEO optimization to increase traffic and visibility.
- Automatic New Arrivals Collection.
- Email capture popup to grow the client’s audience.
Client Success
The results speak for themselves. Over The Edge Apparel now has a scalable, easy-to-manage e-commerce platform that connects their retail, social media, and online presence into a seamless shopping experience. Their newfound independence in website management and the significant growth in traffic and sales demonstrate the impact of a well-executed Shopify implementation.
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