Client: AFL Electric Co
Industry: Electrical Services
Location: Long Island, NY
Project Type: Branding Package – Logo Design, Business Card Design, and Brand Guidelines
Project Overview
AFL Electric Co, a fast-growing electrical services business based in Long Island, partnered with Maven Digital Agency to elevate their brand identity. Founder Tony came to us looking for a professional, scalable brand system that reflected their reputation for reliability and technical excellence. The result is a clean, modern brand package that communicates trust, strength, and professionalism.
Services Provided
- Custom Logo Design: We created a versatile brandmark and wordmark system that works across digital and print platforms. The design reflects the precision and power of the electrical trade.
- Business Card Design: Sleek and professional business cards were designed to match the new branding system and make a lasting impression.
- Brand Guidelines: A comprehensive brand book was delivered, detailing logo usage, safe zones, typography, color palette, scalability standards, and positioning rules to ensure consistent application across all channels.
Project Features
- Custom brandbook for internal and external use
- Clear logo scaling and usage guidelines
- Carefully curated color palette for high contrast and recognition
- Typography guidelines using Poppins font family for clarity and modern appeal
- Business collateral that aligns with the new brand system
Why It Matters
Strong branding is critical for local service businesses competing in crowded markets. For AFL Electric Co, this visual identity system ensures instant recognition, trust, and professionalism—online, on business cards, and in the field.
Interested in leveling up your brand?
👉 Let’s talk.